Mokokchung, 17th November, 2025(www.nokinketer.in): Dimapur Press Club observed National Press Day on Sunday, November 16, 2025, at Ethnic Table, Notun Bosti, Dimapur, under the theme “Safeguarding Press Credibility Amidst Rising Misinformation.” The programme was chaired by Kekhriesenuo Lily Kiewhuo, while Dr. Moalemnba Jamir, Associate Editor of The Morung Express, delivered the theme address.

In her Presidential Address, Henlly Phom said that National Press Day stands as a testament to the power of a free and fair press. Acknowledging editors, colleagues, and fellow journalists, she expressed gratitude for their tireless efforts in bringing truth to light. She stated that as President of the Dimapur Press Club, she is honoured to recognise the dedication of journalists committed to upholding integrity, amplifying important voices, and promoting fact-based reporting. She encouraged media professionals to continue striving for excellence in journalism and wished all members a meaningful National Press Day.

Delivering the theme speech, Dr. Jamir emphasised that credibility remains the most vital asset of the press, calling it the “anchor of the profession”. He stated that the rapidly changing information environment – where news, rumours, political messaging, entertainment, and advertisements appear identical on a single screen – has made credibility more fragile and more essential than ever.

He highlighted the growing crisis of transparency in the media landscape, noting that many digital platforms operate without accountability, ownership details, or editorial structures. While appreciating outlets that follow strong transparency practices, he stressed the need for all media organisations to display editorial leadership clearly and uphold public trust.

Addressing the sensitive issue of money-for-coverage, he cautioned that undisclosed paid content results in “structural misinformation,” as the public remains unaware of why a story was selected. He stressed that sponsored content must always be labelled to maintain credibility.

The speaker also pointed to rising challenges such as sensationalism, pressure for speed, and ethical inconsistencies, which gradually weaken trust. He warned that AI-generated misinformation – through altered videos, images, or voice cloning – poses new risks, especially in a socially sensitive region like Nagaland.

Dr. Jamir proposed several practical steps, including stronger transparency, ethical guidelines for event coverage, separation of editorial and commercial roles, and rigorous verification practices. He also called for a common Media Charter, joint ethics mechanisms, and increased media literacy programmes.

He concluded by urging journalists to protect credibility through consistent daily practice – verification, fairness, transparency, and timely corrections – stating that journalistic professionalism must remain non-negotiable.

The programme also featured a Q&A session and a vote of thanks by Niboli H. Yeptho.

Source: DIPR